SEO Assistant Team Lead specializing in data-driven strategy, AI-powered automation, and organic growth across the Malaysia & Singapore markets.
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Challenge
Multiple websites across the Malaysia and Singapore markets were underperforming in organic search, with stagnant traffic and weak keyword positions in a highly competitive industry.
Strategy & Execution
Implemented data-driven keyword clustering, mapped content gaps across the MY/SG corridor, executed systematic backlink campaigns, and optimized on-page elements — scaling traffic across the entire portfolio.
Challenge
The most competitive keyword in the industry was dominated by players with massive domain authority. Traditional SEO would take 12+ months to make progress.
Strategy & Execution
Pioneered a parasite SEO strategy — the first brand in the Malaysian market to deploy this approach. Published optimized content on high-authority third-party platforms (e.g. Outlook India) to rank quickly and drive qualified leads.
Challenge
Manual content production was bottlenecking growth. The team could only publish ~5 articles per week, limiting keyword coverage across 100+ websites.
Strategy & Execution
Designed an end-to-end automated publishing pipeline: Google Sheets → Google Docs → AI meta generation (Claude API) → WordPress publishing with ACF fields, Yoast meta, and media — all orchestrated via n8n.
Challenge
No reliable data existed on which link building methods worked best. Budget was spread across untested methods with inconsistent results.
Strategy & Execution
Architected a structured A/B experiment: 4 brands × 4 methods (Social Profile, PBN, Social Bookmarking, Web 2.0) × 2 index states (Indexed Live vs NoIndex→Flip) = 32 domains. Tracked ranking progress weekly to identify winning strategies.
I'm an SEO Assistant Team Lead with 5+ years of hands-on experience driving organic growth in the Malaysia and Singapore markets. My career has been built in one of the most competitive digital industries — iGaming — where rankings are hard-won and every click counts.
I currently lead a team of 7+ specialists managing 100+ websites. What sets me apart is my ability to combine traditional SEO fundamentals with modern AI-powered automation — I've built content pipelines that cut manual work by 70% while maintaining quality.
I'm now looking to bring my leadership, strategic thinking, and data-driven approach to new challenges and industries.
Open to opportunities in SEO leadership, digital marketing management, and growth strategy roles.